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Wednesday, September 26, 2012

STAGING STATISTICS: PROOF THAT STAGING DOES INDEED WORK




There a still plenty of skeptics that still need to be convinced that home staging is effective and worth the time and effort required. While I can show you all the pictures in the world of the best staged homes, the real proof is in the numbers –- more specifically the amount of time the home is on the market and the selling price. There are just some of the most common.


  • Staged homes spend 73% less time on the market than non-staged homes. (RESA, Real Estate Staging Association
  • The average cost of home staging is about 1-3% of the asking price, but the rate of return is 8-10%. (NAR, National Association of Realtors
  • The cost of staging your home is almost always less than the amount of the first price reduction. (Multiple sources) A staged home will sell, on average, 17% higher than an unstaged home. (U.S. Housing and Urban Development
  • Sellers who spent $500 on staging recovered over 343% of the cost when they sold their home. (Homegain
  • In controlled tests selling identical homes professionally staged vs. those not staged, the unstaged houses sold in 102 days, while the staged houses sold in 45 days! (Real Estate Staging Association
  • It is estimated that only 10% of home buyers can visualize the potential of a home.(Multiple sources)
  • In a 2009 Home Gain Survey of over 2000 Realtors, it was discovered that home staging typically provides a 586% return on investment! (Homegain
     In addition to the belief that staging does not work, there are other myths about staging and common mistakes that are made, often based on these misconceptions. As you can see from the above statistics, when done correctly, home staging clearly works.


This staged kitchen will attract buyers with it's clean, crisp appearance. Copyright 2010 by Percita
Use staging to show buyers how to use all the spaces in your home. Copyright 2010 by Maegan Tintari

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